Chennai: Kirloskar siblings Atul and Rahul Kirloskar, whose companies comprise two of the arms of the widely spread out family group, have opted.

The rebranding involves a new business identity and logo and a clutch of diversifications aimed at monetising assets like land and cash reserves.

Together the diversifications will see investments of upto Rs 2,600 crore. Collectively the five companies are sitting on cash reserves worth around Rs 1,000 crore and net worth of Rs 5,000 crore with no debt on the books. The rest of the group involving cousin Vikram Kirloskar’s companies like Toyota Kirloskar Motor or feuding brother Sanjay Kirloskar’s Kirloskar Brothers for example are not part of this exercise. The group is diversifying into new businesses including financial services and real estate. “We have set up an NBFC subsidiary called Arka Fincap and already pumped in Rs 750 crore into it and another Rs 250 crore will be invested by March 2023,” said Atul Kirloskar.